Visual

Color

Sprout uses a dynamic and flexible color system to develop unexpected and relatable brand experiences with intention.

Foundational Palette

Sprout's foundational colors are utilized as the base for most backgrounds, text, and borders as grounding elements in Sprout's visual language.

These values provide intentional simplicity and accessibility throughout communications.

  • Onyx

  • Neutral 1100
  • Hex: #040404
  • RGB: 4, 4, 4
  • CMYK: 0%, 0%, 0%, 98%
  • Snowcap

  • Neutral 000
  • Hex: #FFFFFF
  • RGB: 255, 255, 255
  • CMYK: 0%, 0%, 0%, 0%
  • Background gray

  • Neutral 100
  • Hex: #f3f4f4
  • RGB: 243, 244, 244
  • CMYK: 0%, 0%, 0%, 4%
  • Border gray

  • Neutral 200
  • Hex: #dee1e1
  • RGB: 222, 225, 225
  • CMYK: 1%, 0%, 0%, 12%
  • Medium gray

  • Neutral 700
  • Hex: #515e5f
  • RGB: 81, 94, 95
  • CMYK: 15%, 1%, 0%, 63%

Core Palette

The core palette captures Sprout's evolution while staying true to its roots. The strategic blend of green, a color with enduring brand recognition, and the infusion of blue, symbolizing Sprout's authority and trust in the tech industry, effectively reshapes the notion of "core Sprout”.

These values should be used consistently across various brand applications to establish a strong and recognizable brand expression.

  • Jade

  • Teal 1000
  • Hex: #083f3f
  • RGB: 8, 63, 63
  • CMYK: 87%, 0%, 0%, 75%
  • Spruce

  • Teal 900
  • Hex: #026661
  • RGB: 2, 102, 97
  • CMYK: 98%, 0%, 5%, 60%
  • Emerald

  • Green 900
  • Hex: #006b40
  • RGB: 0, 107, 64
  • CMYK: 100%, 0%, 40%, 58%
  • Fern

  • Green 300
  • Hex: #98e58e
  • RGB: 152, 229, 142
  • CMYK: 34%, 0%, 38%, 10%
  • Mint

  • Green 000
  • Hex: #ebf9eb
  • RGB: 235, 249, 235
  • CMYK: 6%, 0%, 6%, 2%
  • Midnight

  • Blue 1000
  • Hex: #0a2960
  • RGB: 10, 41, 96
  • CMYK: 90%, 57%, 0%, 62%
  • Sapphire

  • Blue 900
  • Hex: #0c3f89
  • RGB: 12, 63, 137
  • CMYK: 91%, 54%, 0%, 46%
  • Cobalt

  • Blue 700
  • Hex: #205bc3
  • RGB: 32, 91, 195
  • CMYK: 84%, 53%, 0%, 24%
  • Cornflower

  • Blue 300
  • Hex: #a1c2f8
  • RGB: 161, 194, 248
  • CMYK: 35%, 22%, 0%, 3%
  • Sky

  • Blue 200
  • Hex: #c7dbf9
  • RGB: 199, 219, 249
  • CMYK: 20%, 12%, 0%, 2%

Secondary Palette

Sprout's secondary palette is comprised of jewel tones, accent mid plus light tones, and muted tones all of which are distilled from nature and compliment the distinction and mastery of the Core palette.

When using the Secondary palette, always include a presence of one of the Core colors. These values should be used to grab attention, bring harmony to designs and provide balance to the Foundational and Core palettes.

  • Cactus

  • Green 500
  • Hex: #59cb59
  • RGB: 89, 203, 89
  • CMYK: 56%, 0%, 56%, 20%
  • Ocean

  • Teal 500
  • Hex: #08c4b2
  • RGB: 8, 196, 178
  • CMYK: 96%, 0%, 9%, 23%
  • Glacier

  • Teal 300
  • Hex: #7dead5
  • RGB: 125, 234, 213
  • CMYK: 47%, 0%, 9%, 8%
  • Mist

  • Teal 050
  • Hex: #CCF1EA
  • RGB: 204, 241, 234
  • CMYK: 15%, 0%, 3%, 5%
  • Citrine

  • Yellow 700
  • Hex: #dd9903
  • RGB: 221, 153, 3
  • CMYK: 0%, 31%, 99%, 13%
  • Marigold

  • Yellow 600
  • Hex: #ffbc00
  • RGB: 255, 188, 0
  • CMYK: 0%, 26%, 100%, 0%
  • Sunrise

  • Yellow 300
  • Hex: #ffe16e
  • RGB: 255, 225, 110
  • CMYK: 0%, 12%, 57%, 0%
  • Canary

  • Yellow 100
  • Hex: #fdefcd
  • RGB: 253, 239, 205
  • CMYK: 0%, 6%, 19%, 1%
  • Almandine

  • Pink 900
  • Hex: #931847
  • RGB: 147, 24, 71
  • CMYK: 0%, 84%, 52%, 42%
  • Rose

  • Pink 700
  • Hex: #ce3665
  • RGB: 206, 54, 101
  • CMYK: 0%, 74%, 51%, 19%
  • Salmon

  • Orange 300
  • Hex: #ffb180
  • RGB: 255, 177, 128
  • CMYK: 0%, 31%, 50%, 0%
  • Apricot

  • Orange 100
  • Hex: #fcdccc
  • RGB: 252, 220, 204
  • CMYK: 0%, 13%, 19%, 1%
  • Tourmaline

  • Magenta 900
  • Hex: #6c2277
  • RGB: 108, 34, 119
  • CMYK: 9%, 71%, 0%, 53%
  • Orchid

  • Magenta 700
  • Hex: #ac44a8
  • RGB: 172, 68, 168
  • CMYK: 0%, 60%, 2%, 33%
  • Violet

  • Magenta 350
  • Hex: #EC9AF1
  • RGB: 236, 154, 241
  • CMYK: 2%, 36%, 0%, 5%
  • Periwinkle

  • Purple 200
  • Hex: #d8d7f9
  • RGB: 216, 215, 249
  • CMYK: 13%, 14%, 0%, 2%

Sprout's brand color system provides creators with a variety of flexible options to develop compelling and memorable visual communications. These recommended colorways ensure brand consistency and cohesion across all marketing channels while prioritizing accessibility.

The diagram below details how colorways work together to create intentional and balanced designs by combining colors through backgrounds, linework and typography.

Legend for interpreting colorways

Core brand

These recommended colorways should be incorporated across visual communications supporting the consideration and decision phases of the customer journey to build a strong and unified brand experience. When applied across a variety of marketing materials, the consistent application of these colorways ensures a seamless and recognizable brand presence.

A
body copy
  • Jade
  • B: Jade
  • L: Emerald
  • H: Snowcap
  • C: Snowcap
A
body copy
  • Spruce
  • B: Spruce
  • L: Jade
  • H: Snowcap
  • C: Snowcap
A
body copy
  • Emerald
  • B: Emerald
  • L: Cactus
  • H: Snowcap
  • C: Snowcap
A
body copy
  • Fern
  • B: Fern
  • L: Emerald
  • H: Onyx
  • C: Onyx
A
body copy
  • Mint
  • B: Mint
  • L: Cactus
  • H: Onyx
  • C: Onyx
A
body copy
  • Midnight
  • B: Midnight
  • L: Cobalt
  • H: Snowcap
  • C: Snowcap
A
body copy
  • Sapphire
  • B: Sapphire
  • L: Midnight
  • H: Snowcap
  • C: Snowcap
A
body copy
  • Cobalt
  • B: Cobalt
  • L: Cornflower
  • H: Snowcap
  • C: Snowcap
A
body copy
  • Cornflower
  • B: Cornflower
  • L: Sapphire
  • H: Onyx
  • C: Onyx
A
body copy
  • Sky
  • B: Sky
  • L: Cobalt
  • H: Onyx
  • C: Onyx

Product focus

Product colorways should be employed across the entirety of the customer journey from awareness through decision when representing specific focuses, features and values of the product. After product adoption, continuing to maintain these colorways in customer onboarding and success communications will contribute to a consistent and visually cohesive post-purchase experience.

Publishing

A
body copy
  • Dark
  • B: Tourmaline
  • L: Orchid
  • H: Periwinkle
  • C: Snowcap
A
body copy
  • Light
  • B: Perwinkle
  • L: Orchid
  • H: Tourmaline
  • C: Onyx

Engagement

A
body copy
  • Dark
  • B: Emerald
  • L: Cactus
  • H: Mint
  • C: Snowcap
A
body copy
  • Light
  • B: Mint
  • L: Fern
  • H: Emerald
  • C: Onyx

Analytics

A
body copy
  • Dark
  • B: Almandine
  • L: Rose
  • H: Apricot
  • C: Snowcap
A
body copy
  • Light
  • B: Apricot
  • L: Rose
  • H: Almandine
  • C: Onyx

Listening

A
body copy
  • Dark
  • B: Midnight
  • L: Cobalt
  • H: Sky
  • C: Snowcap
A
body copy
  • Light
  • B: Sky
  • L: Cobalt
  • H: Sapphire
  • C: Onyx

Advocacy

A
body copy
  • Dark
  • B: Jade
  • L: Ocean
  • H: Mist
  • C: Snowcap
A
body copy
  • Light
  • B: Mist
  • L: Jade
  • H: Spruce
  • C: Onyx

Influencer marketing

A
body copy
  • Dark
  • B: Marigold
  • L: Citrine
  • H: Onyx
  • C: Onyx
A
body copy
  • Light
  • B: Canary
  • L: Marigold
  • H: Onyx
  • C: Onyx

Gradients

Gradients are extremely versatile in designs, they can be bold or subtle, the focal point or a background texture. Gradients should be strategically incorporated into designs to evoke a sense of depth and dimension, adding a layer of complexity and unexpectedness. Gradients are particularly effective in digital and web design, enhancing user experiences by creating a dynamic transition between colors that draws attention and guides the eye.

Core gradients

Core gradients are our most used gradients in Sprout's design ecosystem.

Legend for interpreting colorways

Product focus gradients

Product focus gradients are built from the product pillar color system and used primarily in spaces to add emphasis to product feature content, and within product images to bring attention to Sprout customers and social media users.

These product focused colorways can be used to build gradients on neutral backgrounds by using Onyx, Background Gray or Snowcap to add depth and dimension. Be mindful of the mood each neutral value conveys.

Legend for interpreting colorways

Tone on Tone Gradients

Monochromatic tone on tone gradients may be used to create subtle depth and dimension within designs and illuminate moments of emphasis.

Example of neutral background gradients

Example Tone on Tone Gradient Swatches

Example of tone on tone gradients

Human tones

In addition to the brand color system, we also employ the use of specialty human tones for illustration. These colors show our commitment to representing a diverse range of people with unique skin, hair, lip and eye colors. The values blend the authenticity of humanistic tones with the relatable nature of our brand color system.

Humanistic usage

In any situation where we are representing the human form—whether it’s an entire person or just a hand—use of the human tones is strongly recommended. The more representational the human form is in an illustration or graphic element, the more appropriate it is to use the human tones.

Skin color

Base tones work best as skin colors. Be mindful of a base color’s undertones (noted in the value name as Y-yellow, R-red, P-pink or B-blue) when selecting hair, lip, eye and clothing colors. For example, a skin tone with yellow undertones may not pair well with yellow clothing.

Base tones
  • Porcelain

  • br.100
  • Hex: #F5D7CD
  • RGB: 245, 215, 205
  • CMYK: 0%, 12%, 16%, 4%
  • Beige

  • by.100
  • Hex: #F2CDAE
  • RGB: 242, 205, 174
  • CMYK: 0%, 15%, 28%, 5%
  • Sand

  • br.300
  • Hex: #F2BD9E
  • RGB: 242, 189, 158
  • CMYK: 0%, 22%, 35%, 5%
  • Blush

  • bp.300
  • Hex: #EAADA4
  • RGB: 234, 173, 164
  • CMYK: 0%, 26%, 30%, 8%
  • Sienna

  • bp.500
  • Hex: #CE979A
  • RGB: 206, 151, 154
  • CMYK: 0%, 27%, 25%, 19%
  • Nude

  • br.500
  • Hex: #CF897C
  • RGB: 207, 137, 124
  • CMYK: 0%, 34%, 40%, 19%
  • Umber

  • bb.500
  • Hex: #B58A7C
  • RGB: 181, 138, 124
  • CMYK: 0%, 24%, 31%, 29%
  • Chestnut

  • by.500
  • Hex: #8D6A56
  • RGB: 141, 106, 86
  • CMYK: 0%, 25%, 39%, 45%
  • Hickory

  • bb.700
  • Hex: #725E5F
  • RGB: 114, 94, 95
  • CMYK: 0%, 18%, 17%, 55%
  • Bronze

  • by.700
  • Hex: #784F44
  • RGB: 120, 79, 68
  • CMYK: 0%, 34%, 43%, 53%

Hair color

Hair colors can be selected from base tones, accent tones or the brand color system. Hair color should be visually distinct from the skin color to minimize color vibration. When showing multiple people together in a scene, limit the number of different hair colors to avoid an overly complex color scheme.

Accent tones
  • Blonde

  • ay.300
  • Hex: #F5D58F
  • RGB: 245, 213, 143
  • CMYK: 0%, 13%, 42%, 4%
  • Amber

  • ar.700
  • Hex: #B7574B
  • RGB: 183, 87, 75
  • CMYK: 0%, 52%, 59%, 28%
  • Steel

  • ab.900
  • Hex: #484D5C
  • RGB: 72, 77, 92
  • CMYK: 22%, 16%, 0%, 64%
  • Plum

  • ap.900
  • Hex: #604856
  • RGB: 96, 72, 86
  • CMYK: 0%, 25%, 10%, 62%

Lip color

Lip tones are pulled from the brand color system and may be used at full saturation or placed on top of the base skin color using a blending mode overlay.

  • Tourmaline

  • Neutral 0
  • Hex: #6c2277
  • RGB: 108, 34, 119
  • CMYK: 9%, 71%, 0%, 53%
  • Orchid

  • Magenta 700
  • Hex: #ac44a8
  • RGB: 172, 68, 168
  • CMYK: 0%, 60%, 2%, 33%
  • Violet

  • Magenta 350
  • Hex: #EC9AF1
  • RGB: 236, 154, 241
  • CMYK: 2%, 36%, 0%, 5%
  • Almadine

  • Pink 900
  • Hex: #931847
  • RGB: 147, 24, 71
  • CMYK: 0%, 84%, 52%, 42%
  • Rose

  • Pink 700
  • Hex: #ce3665
  • RGB: 206, 54, 101
  • CMYK: 0%, 74%, 51%, 19%
  • Salmon

  • Orange 300
  • Hex: #ffb180
  • RGB: 255, 177, 128
  • CMYK: 0%, 31%, 50%, 0%

Eye color

Eye tones for brighter, colored eyes (blues and greens) are pulled from the brand color system. For deeper, neutral eyes (hazels and browns) select from the base tones. However, in most cases because of the scale of the illustration and the people in it, there will be no visible iris and the eye color can simply be drawn as a circle filled in Midnight.

  • Emerald

  • Green 900
  • Hex: #006b40
  • RGB: 0, 107, 64
  • CMYK: 100%, 0%, 40%, 58%
  • Fern

  • Green 300
  • Hex: #98e58e
  • RGB: 152, 229, 142
  • CMYK: 34%, 0%, 38%, 10%
  • Jade

  • Teal 1000
  • Hex: #083f3f
  • RGB: 8, 63, 63
  • CMYK: 87%, 0%, 0%, 75%
  • Glacier

  • Teal 300
  • Hex: #7dead5
  • RGB: 125, 234, 213
  • CMYK: 47%, 0%, 9%, 8%
  • Sapphire

  • Blue 900
  • Hex: #0c3f89
  • RGB: 12, 63, 137
  • CMYK: 91%, 54%, 0%, 46%
  • Cornflower

  • Blue 300
  • Hex: #a1c2f8
  • RGB: 161, 194, 248
  • CMYK: 35%, 22%, 0%, 3%

Product color palette

Actions

Primary CTA
Secondary CTA
Link
Warning
Error

Type

Headlines
Body copy
Subtexts

Common UI

Border
App background
Container

Color finder

Enter a hex color value to find the closest Seeds color token match.

Preview

Full color palette

green
Green 0
#ebf9eb
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Green 100
#d7f4d7
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Green 200
#c2f2bd
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Green 300
#98e58e
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Green 400
#75dd66
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Green 500
#59cb59
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Green 600
#2bb656
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Green 700
#0ca750
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Green 800
#008b46
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Green 900
#006b40
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Green 1000
#08422f
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Green 1100
#002b20
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blue
Blue 0
#e9f4ff
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Blue 100
#deebfe
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Blue 200
#c7dbf9
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Blue 300
#a1c2f8
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Blue 400
#679eff
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Blue 500
#3876e3
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Blue 600
#2b68d3
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Blue 700
#205bc3
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Blue 800
#1150aa
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Blue 900
#0c3f89
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Blue 1000
#0a2960
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Blue 1100
#001738
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aqua
Aqua 0
#d9fcfb
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Aqua 100
#c5f9f9
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Aqua 200
#a5f2f2
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Aqua 300
#76e5e2
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Aqua 400
#33d6e2
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Aqua 500
#17b8ce
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Aqua 600
#0797ae
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Aqua 700
#0b8599
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Aqua 800
#0f6e84
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Aqua 900
#035e73
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Aqua 1000
#083d4f
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Aqua 1100
#002838
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purple
Purple 0
#f2f2f9
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Purple 100
#eaeaf9
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Purple 200
#d8d7f9
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Purple 300
#c1c1f7
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Purple 400
#a193f2
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Purple 500
#9180f4
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Purple 600
#816fea
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Purple 700
#6f5ed3
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Purple 800
#5e4eba
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Purple 900
#483a9c
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Purple 1000
#2d246b
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Purple 1100
#1d1d38
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neutral
Neutral 0
#FFFFFF
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Neutral 100
#f3f4f4
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Neutral 200
#dee1e1
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Neutral 300
#c8cccc
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Neutral 400
#b0b6b7
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Neutral 500
#929a9b
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Neutral 600
#6e797a
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Neutral 700
#515e5f
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Neutral 800
#364141
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Neutral 900
#273333
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Neutral 1000
#162020
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Neutral 1100
#040404
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teal
Teal 0
#e5f9f5
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Teal 50
#CCF1EA
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Teal 100
#cdf7ef
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Teal 200
#b3f2e6
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Teal 300
#7dead5
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Teal 400
#24e0c5
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Teal 500
#08c4b2
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Teal 600
#00a99c
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Teal 700
#0b968f
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Teal 800
#067c7c
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Teal 900
#026661
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Teal 1000
#083f3f
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Android
Teal 1100
#002528
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pink
Pink 0
#ffe9f3
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Pink 100
#fcdbeb
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Pink 200
#ffb5d5
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Pink 300
#ff95c1
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Pink 400
#ff76ae
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Pink 500
#ef588b
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Pink 600
#e0447c
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Pink 700
#ce3665
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Pink 800
#b22f5b
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Pink 900
#931847
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Pink 1000
#561231
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Pink 1100
#2b1721
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red
Red 0
#ffeae9
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Red 100
#ffd5d2
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Red 200
#ffb8b1
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Red 300
#ff9c8f
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Red 400
#ff7f6e
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Red 500
#f76054
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Red 600
#ed4c42
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Red 700
#db3e3e
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Red 800
#c63434
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Red 900
#992222
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Red 1000
#6d1313
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Red 1100
#2b1111
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orange
Orange 0
#ffede3
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Orange 100
#fcdccc
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Orange 200
#ffc6a4
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Orange 300
#ffb180
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Orange 400
#ff9c5d
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Orange 500
#fc8943
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Orange 600
#f57d33
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Orange 700
#ed7024
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Orange 800
#ce5511
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Orange 900
#962c0b
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Orange 1000
#601700
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Orange 1100
#2d130e
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yellow
Yellow 0
#fff8e2
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Yellow 100
#fdefcd
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Yellow 200
#ffe99a
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Yellow 300
#ffe16e
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Yellow 400
#ffd943
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Yellow 500
#ffcd1c
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Yellow 600
#ffbc00
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Yellow 700
#dd9903
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Yellow 800
#ba7506
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Yellow 900
#944c0c
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Yellow 1000
#542a00
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Yellow 1100
#2d1a05
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magenta
Magenta 0
#fef0ff
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Magenta 100
#f9e3fc
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Android
Magenta 200
#f4c4f7
JS
Sass
CSS
Android
Magenta 300
#edadf2
JS
Sass
CSS
Android
Magenta 350
#EC9AF1
JS
Sass
CSS
Android
Magenta 400
#f282f5
JS
Sass
CSS
Android
Magenta 500
#db61db
JS
Sass
CSS
Android
Magenta 600
#c44eb9
JS
Sass
CSS
Android
Magenta 700
#ac44a8
JS
Sass
CSS
Android
Magenta 800
#8f3896
JS
Sass
CSS
Android
Magenta 900
#6c2277
JS
Sass
CSS
Android
Magenta 1000
#451551
JS
Sass
CSS
Android
Magenta 1100
#29192d
JS
Sass
CSS
Android
network
twitter
#1da1f2
JS
Sass
CSS
Android
twitter like
#e0245e
JS
Sass
CSS
Android
facebook
#217bee
JS
Sass
CSS
Android
facebook audience network
#58409B
JS
Sass
CSS
Android
linkedin
#0A66C2
JS
Sass
CSS
Android
instagram
#e4405f
JS
Sass
CSS
Android
feedly
#2bb24c
JS
Sass
CSS
Android
analytics
#ef6c00
JS
Sass
CSS
Android
youtube
#ff0000
JS
Sass
CSS
Android
messenger
#0084ff
JS
Sass
CSS
Android
snapchat
#fffc00
JS
Sass
CSS
Android
pinterest
#E60023
JS
Sass
CSS
Android
reddit
#ff4500
JS
Sass
CSS
Android
tumblr
#35465c
JS
Sass
CSS
Android
google my business
#4285F4
JS
Sass
CSS
Android
tripadvisor
#00B087
JS
Sass
CSS
Android
glassdoor
#0CAA41
JS
Sass
CSS
Android
apple app store
#17C8F5
JS
Sass
CSS
Android
google play store
#01875F
JS
Sass
CSS
Android
google business messages
#1A73EA
JS
Sass
CSS
Android
salesforce
#1589EE
JS
Sass
CSS
Android
zendesk
#03363D
JS
Sass
CSS
Android
hubspot
#FF7A59
JS
Sass
CSS
Android
microsoft dynamics
#002050
JS
Sass
CSS
Android
shopify
#96bf48
JS
Sass
CSS
Android
yelp
#FF1A1A
JS
Sass
CSS
Android
whatsapp
#25D366
JS
Sass
CSS
Android
tiktok
#000000
JS
Sass
CSS
Android
threads
#000000
JS
Sass
CSS
Android
trustpilot
#04DA8D
JS
Sass
CSS
Android

Usage

do
Only use network colors to represent a network’s brand (such as the color of their logo)
do
Only use the solid hues provided in the color palette
don't
Use network colors for any actions (such as a button)
don't
Use network colors in data visualization
don't
Use opacity to create tints and shades of a hue

Using Color in code

Design token documentation