Let’s face it: People are visual creatures.
The design elements that Sprout uses in its communication allow us to tell a more vibrant, compelling brand story in order to captivate and inspire our audiences.
On these pages lives a powerful set of tools and guidelines created to help convey the unique look and feel that can only be Sprout. Compliance and consistency will go a long way in reinforcing a distinct visual brand identity that will set us apart from competitors, build trust and familiarity with our audience and contribute to long-term brand value.
Borders are a stylistic way to emphasize elements, and can call attention to, contain, or separate content.
Use brand typography to create hierarchies, organize information, and guide users through marketing and brand experiences.
Sprout uses a dynamic and flexible color system to develop unexpected and relatable brand experiences with intention.
The complete Sprout logo system–comprised of a horizontal lockup, an icon and a word mark.
Use product typography to create hierarchies, organize information and guide users through app experiences.
Marketing data visualization is used represent complex numerical data in a clear and concise format.
Layout and composition are the building blocks of design. A strong composition attracts attention, clarifies understanding and engages the viewer with intention and mastery. Our unique frame library consists of fifteen shapes distilled from the Sprout leaf icon, sans stem.
Illustration is used to tell a story, convey a mood, or utilize metaphor to make a complex idea clear and concise.
Sprout’s Investor Relations brand should make audiences feel confident in the data and information that is presented to them.
Photography at Sprout serves to tell stories of real people and technology through a balance of authenticity, sophistication and emotion.