Let’s face it: People are visual creatures.
The design elements that Sprout uses in its communication allow us to tell a more vibrant, compelling brand story in order to captivate and inspire our audiences.
On these pages lives a powerful set of tools and guidelines created to help convey the unique look and feel that can only be Sprout. Compliance and consistency will go a long way in reinforcing a distinct visual brand identity that will set us apart from competitors, build trust and familiarity with our audience and contribute to long-term brand value.
Borders are a stylistic way to emphasize elements, and can call attention to, contain, or separate content.
Use brand typography to create hierarchies, organize information, and guide users through marketing and brand experiences.
Sprout uses a flexible color palette to achieve clean interfaces and captivating brand experiences.
The complete Sprout logo system–comprised of a horizontal lockup, an icon and a word mark.
Use product typography to create hierarchies, organize information and guide users through app experiences.
Layout and composition are the building blocks of design. A strong composition attracts attention, clarifies understanding and engages the viewer.
Marketing data visualization is used represent complex numerical data in a clear and concise format.
Illustration is used to tell a story, convey a mood, or utilize metaphor to make a complex idea clear and concise.
Photography at Sprout serves to tell stories of real people and technology through a balance of authenticity, sophistication and emotion.