Writing

Clickbaity vs. click-worthy

Healthy

Sprout finds unexpected and extraordinary ways to attract, inspire and delight our readers. We communicate in a way that stands out in our industry and garners attention. We build genuine connections with our audience. Our number one priority with our click-worthy statements is that they always meet the readers expectations.

What is the difference between clickbaity and click-worthy?

Click-worthy writing is attention grabbing, meets expectations and provides value or communicates value to the reader. Clickbaity writing is deceptive and pretends to provide value or communicate value to the reader, but does not.

How do we avoid being clickbaity?

At Sprout we never make deceiving statements solely to get attention or to get the reader to take action. We don’t shame users into clicking, if a claim is ultimately false or misleading—we do not say it. To avoid writing clickbait, focus on being intentional about the goal of your content and the value it provides. Write honestly by supporting your claims with proof or real customer sentiments. TLDR: if you can find references, case studies, statistics, ratings or reviews to back up your claim—it’s not clickbait.

Examples