Layout and composition are the building blocks of design. A strong composition attracts attention, clarifies understanding and engages the viewer.
Our unique framing device is a simplified shape distilled from the original Sprout leaf icon, sans stem. This shape is widely used within the Sprout product and recognizable to customers. The simplified leaf should never be treated as a logo mark.
Use the leaf frame to house photography, illustrations and content. When scaling the frame, always maintain proportional curves on the upper left and lower right corners. The leaf may be extended horizontally or vertically to create a rectangular frame, but only one aspect ratio should be adjusted at a time.
Utilize the leaf frame to add personality and variety to layouts. Within layouts, the frame may be used in its entirety, cropped horizontally or vertically, or expanded full bleed.
Imagery used in the leaf frame should be simple yet evocative. Select imagery intentionally to add meaning, depth or additional context to the message being communicated through a headline. When cropping imagery in the frame, be thoughtful of how the subject is positioned and follow the rule of thirds with lifestyle photography.
Breaking the frame
Be judicious when choosing to break the frame. When using the leaf frame with photography and a secondary visual motif, break the frame with the visual motif and not the photography. When working with illustration, break the frame to add additional dimension to a composition.
Shift perspective and illuminate opportunity by applying motion to the frame. Forward progress and upward growth is at the core of our brand identity and expressed in the curves of our mark. This movement can be expressed through motion.